A Guide to Personalization Through the Lens of Dr Ian Malcolm of Jurassic Park fame. This session will be focused on looking at the hidden side of Personalization. Everyone one talks about how Personalization can increase revenue and decrease bounce rates, and yes it can definitely do that, but at what cost? This session will look at what it takes to be successful with Personalization and to give some guidelines to help your team decide if personalization is right for you.
Personalization: Jurassic Style
2:00 PM - 2:45 PM
280A (cap. 61)